de Hippe Heks
VrouwenOntmoetingsCentrum

De Hippe Heks is a meeting center for women in one of the suburbs of Amsterdam.
The center focuses on women originating in other countries than The Netherlands. They can participate in several activities like gymnastics, language courses and arts.

The focus group often doesn't speak Dutch and is difficult to reach.

Therefore the accessibility of the logo was essential. It should be simple, friendly and recognizable, even for women that are unable to read or write.

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